Axcera, a technology provider for proprietary trading firms, has entered into a partnership with Solitics, a company that offers customer engagement and marketing automation solutions.

The integration aims to provide prop firms with a platform that combines trading infrastructure with real-time communication and personalization tools.

Prop Firms Gain Personalized Engagement Tools

The partnership embeds Solitics’ capabilities directly into Axcera’s white-label software used by prop trading firms. This allows firms to engage traders through personalized messaging, behaviour-based triggers, and real-time analytics. According to the firm, the solution is designed to develop user engagement, onboarding speed, and operational efficiency.

You may find it interesting at FinanceMagnates.com: Automation: Redefining Risk Management for Brokers and Traders.

Automated Onboarding and Compliance Solutions

The combined offering includes several features tailored to the needs of prop trading businesses. These include automated and compliant onboarding workflows, communication tools that react to user behaviour and market activity, and gamification elements aimed at increasing platform usage.

The system also includes automated marketing functions and compliance features such as real-time KYC and GDPR reporting.

Market Pulse Enables Real-Time Engagement

Separately, Solitics is preparing to launch its new feature, Market Pulse, powered by the Follow Engine. Market Pulse delivers real-time, personalized content to users based on the assets they follow, hold, or monitor.

Unlike generic alerts, it provides automated, relevant notifications at scale. This tool enables brokers to engage users instantly with dynamic messages triggered by live market events, improving interaction without adding operational complexity.

Solitics’ platform supports real-time data engagement by integrating with existing broker infrastructure and connecting multiple data sources. It processes large volumes of user activity to enable scalable marketing automation.

Deployment typically takes around 45 days, reducing project timelines compared to traditional methods. This allows brokers to concentrate on core operations while using Solitics’ tools for automated, personalized client communications aimed at boosting engagement and retention.