Before the summer season begins, two European financial firms, NAGA and Swissquote, have introduced separate brand campaigns aimed at broadening their visibility and user engagement across key markets.

Swissquote, an online broker and banking group based in Switzerland, has launched a new campaign titled “Take your finances by the horns”. Developed with the agency Cavalcade, the campaign includes video, digital, and print media. It is being rolled out across both online and offline platforms.

NAGA Partners with Borussia Dortmund

NAGA, a multi-service trading platform, launched its campaign in partnership with German football club Borussia Dortmund. The focus is on a common customer question: what does "NAGA" mean? Instead of a direct explanation, the company produced a short video featuring Dortmund players, including team captain Emre Can. The clip uses a humorous tone and is being broadcast on TV and digital platforms in selected European countries.

This campaign follows earlier efforts by NAGA, including one featuring Mike Tyson and several platform updates, such as a data analytics integration with TipRanks. NAGA operates under multiple licenses in Europe and internationally and is listed on the Frankfurt Stock Exchange.

The firm offers social trading tools, market analysis features, and educational content to over two million users, positioning itself as a community-oriented financial platform.